August 31, 2022

Dove throws its #ArmsUp for Body Confidence Day

Together with New Zealand star rugby union player, Huriana Manuel-Carpenter, the campaign has the support a diverse range of body positive voices in the public sphere including real beauty advocate and author Jess Quinn, sexologist Morgan Penn, content creator and comedienne Tia Reweti alongside social activists, Brittany and Johanna Cosgrove (A.K.A. the NOPE Sisters), who will all be raising their #ArmsUp and seeking to inspire other Kiwi women to do the same.

Dove Ambassador Huriana Manuel-Carpenter said, “The role of social media and society’s perceptions about what is attractive, including female underarms, is shifting. The dialogue around beauty standards and body confidence is evolving. People are embracing their natural beauty, and the uniqueness of their underarms, whether that’s their body hair, skin pigmentation, or any natural lumps, bumps, and markings. Confidence is so important, especially when I’m working out. My underarms are on show a lot. I have markings and discolouring from having bubs, and it has left me with insecurities around my underarms, but at the end of the day there is really no such thing as “perfect pits”. I am embracing my own uniqueness and natural beauty and wearing them with pride.”

Jessica Hume at Dove concludes, “Dove Advanced Care is a breakthrough formulation, our biggest step-change in ten years and undoubtedly our most caring aerosol formulation ever. We want to mark its launch in a big way by helping normalise the conversation around underarm stigma so all women can feel inspired to raise their #ArmsUp.”

Dove is a long-time champion of positive body confidence, having launched its Real Beauty campaign in 2004. The globally recognised platform prioritises inclusive representation of real women in its advertising. It also runs the Dove Self Esteem Project, aiming to enhance the self-esteem and positive body image of 250 million young people around the globe by 2030.