ATMS Sex Survey: GenY are taking matters into their own hands, literally
Adulttoymegastore (ATMS) has released its findings of is huge 2020 sex survey. The survey was taken out by UMR and covered 2500 respondents across Australia and New Zealand.
Quelling the bedroom rivalry between Kiwis and our Aussie mates the ATMS 2020 Sexy Survey showed hard evidence that again, Kiwis came out on top.
The survey showed 1 in 5 Australians thought their sex was monotonous and boring or 20 percent. Only 13 percent of Kiwis felt the same.
Yet despite our lacklustre sex, both groups still found
Almost one in ten Australian men masturbate once a day or more often (9 percent), compared with 6 percent of New Zealand men, and only 1 percent of Australian and New Zealand women.
One in five New Zealanders and Australians masturbate a few times a week (21 percent of New Zealanders, 20 percent of Australians). They are more likely to be men (31% New Zealand men and 29% of Australian men), then women (12 percent of New Zealand and Australian women).
One in ten Australians and New Zealanders masturbate once a week (11 percent of New Zealanders, and 10 percent of Australians).
15 percent of New Zealanders and 17 percent of Australians masturbate a few times a month.
The most frequent masturbators, clocking in at once a day at least are Gen Y men (at 13 percent). Almost half (43 percent) of the women from the silent generation surveyed have never masturbated. Around 23 percent of women from Gen Z have never masturbated – the second highest group.
Funnily enough, although Gen Z are the second less likely group to take matters into their own hands, they are the most confident generation, with 54 percent saying they feel able to assert their sexual needs and desires with their partner. Gen Y were not far behind with 52 percent. Then gen X with 44 percent and baby boomers with 40 percent, followed by the Silent Generation at 34 percent.
It’s also important to draw a comparison between expressing your sexual desires and less masturbation. Those who are expressing their needs (Gen Z) and most likely having those needs meet are understandably less likely to feel like they need to please themselves later on.
Adulttoymegastore Head of Customer Satisfaction Emma Hewitt says being able to assert your desires and talk about what you like and don’t like is crucial in having your needs met.
“We can see from this survey that a lot of Australians and New Zealanders are happy with their sex lives. But it’s surprising to see one in five Australians aren’t. We want everyone to have a happy and healthy sex life so this is important intel to have.”
When it comes to asserting sexual needs, The Silent Generation (1925 to 1945) were the least likely (34 percent). This generation were also the least happy with their sex lives overall.
“There is likely a number of reasons why as we age, we become less happy with our sex lives,” Hewitt says. “But it doesn’t have to be that way. There is a correlation between those who can confidently say what they enjoy and those who are happy with how things are in the bedroom.”
Experimenting and working out what you like can improve your sex life. Australians are slightly more likely than New Zealanders to enjoy experimenting with sex toys during sex. 25 percent of Aussies and 23 percent of kiwis say they’ve experimented with adult toys. 27 percent of Australian men said they enjoy sex toys compared with 23 percent of New Zealand men.
The younger generations enjoy experimenting with sex toys more than older generations.
Gen Z enjoys experimenting with sex toys during sex more than any other gen (38 percent).
Gen Y: 34 percent
Gen X: 27 percent
Baby boomers: 15 percent
Silent Gen: 7 percent
Emma Hewitt says there are a number of ways to improve your sex life.
“Even if your sex life is what you’d consider “good” you can make it great. Toys are a great way of adding fun to the bedroom and switching up your routine. Spontaneity is great for bringing excitement into the bedroom. Trying new things, seeing what you don’t like and do like – it’s all really crucial. It’s a journey you share as a couple and it’s worth investing in it. I meet a lot of folks from Australia and New Zealand who want to understand each other more in bed. I encourage them to work on their communication. If you can’t confidently say what you want to do in bed, or share what feels good and what doesn’t – everything else is an uphill battle. But you can get there – it just takes honesty, vulnerability, and maybe a toy or two!”
So we picked the brains of the resident professional Hewitt about what toy is suggested for your generation.
For users 18-29
From L-R; The Satisfyer Pro 2, The Every Girl Vibrator and The Satisfyer Men Wand
For users 30-40
From L-R; Satisfyer Vibes – Power Flower, the Satisfyer Anal Beads and the Screaming O
For users 40 +
From L-R; Bodywand Original Massager, the Renegade Gladiator and the We-Vibe Sync Couples Vibrator
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