
New Zealand comes in second place for global sexual curiosity
While it’s safe to assume that sex is being had all over the world, just which countries have the highest rate of sexual curiosity? A new study by WeThrift has used Google Search volume data to determine which locations are searching the most for ‘sex terms’.
The study discovered that the United States has the highest rate of sexual curiosity, with 16.57% of the population searching for 10 ‘sex terms’ such as porn, fetish, sexual health and more each month. New Zealand followed in second place, with 12.6% of the population searching for popular sex terms each month.
In New Zealand, with 12.36% of Kiwi’s delving into sexually curious searches online each month. Although we have a much smaller population compared to other countries in this list, we prove that size doesn’t always matter and our 596,010 online sex searches per month are still enough to fire us into second place.

Elsewhere, New Zealand’s neighbours Australia came in at sixth place, with a total of 2,781,700 online searches equalling a 10.91% sexually curious population. Meanwhile, Ireland has been caught out with the third-highest rate of sexual curiosity in the world. 11.56% of the Irish population indulges in sexual searches per month, resulting in 570,800 online hits. The United Kingdom just about squeezes into tenth place with 5,989,200 online searches indicating that 8.82% of the British population are sexually curious.
Scandinavia might just be the most sexually curious part of the world with four Scandinavian nations cropping up in the top ten. The highest ranking is Finland in fourth place with 629,430 total searches and 11.36% of the population searching per month. Denmark finished in fifth place with an 11.30% rate of sexual curiosity. Meanwhile, Norway and Sweden came in at seventh and ninth place respectively, with sexual curiosity ratings of 10.47% and 9.26%.
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